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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. And they roll their eyes at the old “OK Boomer” generation’s buying behavior.

B2B
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 13:26 The speed dating hack that landed Coffee’s first sales leader. 17:36 What Doug learned running Sales Cloud at Salesforce — and why he left. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it.

GTM
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The Sales Team – Your Ultimate Guide

The 5% Institute

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. A high performing sales team can make the difference between a mediocre business – and one that brings your goals and dreams to reality. Hiring For Your Sales Team. Final Thoughts.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Beyond meeting founders and LPs all day, I’m slowly eating my way through New York City. This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade.

GTM
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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. What sales outsourcing should NOT be: Indirect sales channels like resellers, solution partners, etc.

B2B
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Setbacks of using a 2-Stage inside sales organization. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. GTM models as a function of Annual Contract Value. 4) Inside sales. 5) Field sales force.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

Number of meetings scheduled. Number of demos or sales presentations. Activity sales metrics are leading indicators. Email Sales Metrics. Number of meetings set. Sales Productivity Metrics. Sales productivity is defined at the rate at which your salespeople hit their revenue targets. Response rate.