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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas.

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. USA Today says, “We fully expect brands to use social media outlets as a way to promote a campaign.” Before the ad campaign was launched, Oldsmobile had sold 1.2 This year’s Super Bowl LVIII was watched by a record 123.4

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How to Get a Job at Apple

Hubspot

Great working environment with opportunities to be promoted into a new role." -- Current Product Specialist. Since Apple is always unveiling new products, it's important to stay up-to-date on what products they've just launched, and which ones are currently in the works. Offers special food days during busy seasons.

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This day in search marketing history: March 2

Search Engine Land

Google Trying To Minimize Collateral Damage From “Farmer” Update 2011: Related: Google: We’ve Made No “Significant” Changes To The Farmer Update More Farmer Update Winners, Losers: Wikihow, Blippr & Yahoo Answers Twitter Putting Focus On SMBs For Ads Growth 2011: About 100 small advertisers were using Twitter’s “promoted” ad products.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. All this technology is closer than you think.

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16 marketing automation platforms your organization should consider

Martech

Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Key clients include DocuSign, Panasonic, Mack Trucks, Movember, Kansas City Chiefs and the Tampa Bay Lightning.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Here are four best practices to follow to launch a successful ABS strategy: 1.

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