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5 Super Bowl LVIII takeaways for marketers

Martech

As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7

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“We Aren’t In Kansas Anymore” Going Global

Partners in Excellence

” Most executives underestimate the amount of management time and attention required to successfully launch in a new region. Again, too many leaders try to launch globally in one initiative. Naively, they develop launch plans for the rest of Europe, North America, and Asia. I have launched several US companies.

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This day in search marketing history: March 2

Search Engine Land

Topeka Changes Its Name To Google, Kansas (Temporarily) 2010: What would you do to get Google to build a super high-speed broadband network in your hometown? If you were the city of Topeka, Kansas, you changed your name to Google, Kansas.

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A new way to find the tech talent you need 

Martech

LaunchCode, which also has centers in Kansas City, Mo., Following Square’s successful launch, he decided to do something about that and founded LaunchCode. You can be successful as long as you have the will, the determination, the aptitude.”. Read next: What are diversity, equity and inclusion, and why do marketers need them?

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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. Before the ad campaign was launched, Oldsmobile had sold 1.2 This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. of his target audience in less than five years. behind only Chevrolet and Ford.

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Integrate announces the recipients of its College Game Changers awards

Martech

Last summer, we reported that precision demand marketing platform Integrate had launched a program to sponsor walk-on college athletes in the wake of a Supreme Court ruling against NCAA restrictions on compensation for college athletes, as well as the NCAA’s new interim policy allowing athletes to benefit from their name, image and likeness.

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How to Get a Job at Apple

Hubspot

At such a large company (according to industry resources , the company employs more than 132,000 full-time workers as of 2018) there are many career opportunities within the organization, from working as a software engineer in Santa Clara, California to working as an Apple At-Home advisor from your bedroom in Kansas.

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