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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

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This day in search marketing history: February 3

Search Engine Land

Google’s Mortgage Calculator Quick Answer Now Live 2015: Google launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator]. Answers.com Acquired For $127 Million 2011: But shareholders promised to prevent the deal from happening.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Similarly, launching your business without a robust blueprint is like heading into battle unarmed. Leveraging Personal Networks and Focus Groups Starting close to home can give invaluable insights without breaking the bank. Tap into personal networks—friends, family, or even colleagues—and gauge their reactions.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Highspot Raises $60M Series D Round Led by ICONIQ Capital

Highspot

Highspot’s platform combines sophisticated machine learning and intuitive user experience to define modern sales enablement. Highspot also launched its EMEA operations earlier this year with the opening of its London headquarters. “Enablement is the new customer battleground,” said Highspot CEO Robert Wahbe.

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Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week

Hubspot

Many of you are probably well aware that Facebook recently launched Facebook Home , its new home screen replacement for Android devices, which Facebook describes as "a family of apps that puts your friends at the heart of your phone.” Twitter Already Shut Down Ribbon’s Newly Launched In-Stream Payments Feature, From TechCrunch.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

The people who consistently read and share your content with their networks? You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page. One of these factors is a growing subscriber base. 4) Offer an Incentive for Subscribing.