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Microsoft on the future of advertising and conversational AI

Search Engine Land

It can be hard at times to find the information that people are seeking, and so we launched Bing Chat to bring better search results and answers to complex questions,” Sainsbury-Carter said. “It’s because the user journey is shortened, so there is a faster path to conversions.

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This day in search marketing history: February 3

Search Engine Land

Google’s Mortgage Calculator Quick Answer Now Live 2015: Google launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator]. Answers.com Acquired For $127 Million 2011: But shareholders promised to prevent the deal from happening.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. 2007: Facebook officially launches its Facebook Ads platform. The History of Facebook Ads.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Similarly, launching your business without a robust blueprint is like heading into battle unarmed. You’re seeking raw first impressions plus actionable critiques rolled together under unpredictable real-world conditions which mimic post-launch life better than any simulated scenario could hope for (Airbnb, anyone?).

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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How to Create a Content Marketing Strategy for Virtual Reality

Hubspot

Don't Just Content, Create An Experience. After all, virtual reality is not about the content, it’s about the user experience. Forbes writes about this in their article about VR in real estate , only they add another possibility to the mix. They also recently launched an augumented reality app called Ikea Place.