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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.

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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Dig deeper: SEO product management: Key framework and fundamentals Image credit: Sean Morrison , Technology Program Management, Under Armour It’s a continuous cycle.

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How to Get the Most Out of a Sales Call

Salesforce

The most successful sales calls include tailored presentations and focus on building trust with prospects by addressing their unique pain points. Then create a slide deck or presentation specifically addressing those needs. Do your homework Research is key when making a cold call or when reaching out to a warm opportunity.

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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Development, Creation, and Launch.

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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Among the main differentiators between the plans is how many operations can be automated, which email marketing features are present, and how many open deals you can work with in parallel. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ?

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

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