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Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention

Hubspot

We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.),

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Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need

Hubspot

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Love is in the air. This campaign is pretty cheeky.

Campaign 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. This turned into a terrorism scare, resulting in the shut-down of many public transportation lines, bridges, and roads. 2) Tone Deaf Tweets. No big deal, right?

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Want to Know a Secret? Your Customers Do.

ConversionXL

Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., In 2008, KFC used a Brinks armored truck and briefcase marked “Top Secret” to transport the recipe while upgrading the vault.

Customers 101
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14 Pro Tips for Running a Successful Business

Hubspot

Others, like construction and transportation, have rates that are lower. According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. No money : Launching and building a business is expensive. Why Businesses Fail.