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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

Brands and influencers did, however, rush to stake a claim in the new social territory. Most social media launches start from scratch and that can make it hard to get traction (consider Google Plus). In the sports and entertainment space, videos and images work really well.

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Understand Market Penetration and How to Create a Strategy

Hubspot

When you go to the sneakers section of a store like Foot Locker or Dick’s Sporting Goods, Nike consistently takes up a large portion of the space. Identify the need for a new product and launch it. Grow business in new territories and offer for franchise opportunities. Offer a promotional program to boost loyalty.

Territory 101
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How Discovery Plus markets complex streaming options to an international audience

Martech

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. In January this year, the European operation became Discovery Plus; then Discovery Plus was launched in the U.S.,

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

What do the White House, Sports Illustrated , and my cousin Jimmy all have in common? Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. But that's just one of many little nuances that come with the territory for Medium users. They all publish content on Medium. My cousin Jimmy?

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot

One of its most successful tactics is to host extreme sports events all over the world. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Just three weeks after the launch of the campaign, over 3,000,000 people worldwide engaged, created content, or were talking about the campaign.

Territory 101
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Before launching your ad campaigns, align your marketing objectives with your advertising strategy. This type of promotion is more light touch and cheaper. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. 2) What Channels Should I Advertise On?

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