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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

Roughly two months after Mark Zuckerberg and Eduardo Saverin launched Facebook in February 2004, the two took some minor steps to monetize the platform — just enough for a small financial cushion to help while the company got off the ground. Still, the project represented a milestone in the history of Facebook advertising.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Notice how the product photograph—however striking—doesn’t take up much real estate? Landing pages enable quick iterations and real-time changes, like when a sale is happening. If highly optimized landing pages represent an opportunity, who’s realizing it? In contrast, take an Amazon product page for a stand mixer.

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Build a Fantastic Lead Generation Resume to Land the Perfect Sales Job

Lead Fuze

Managed both the supply team and sales representative to find a more flowing rhythm for the supply chain. In case you don’t have any lead generation experience you can mention a more related one. Sales representative . Construction companies and real estate. Marketing executive. Customer service. Management.

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The Psychology of a Successful Testing Program

ConversionXL

If I have an idea for how to improve a user experience, lets say to change our shopping cart to remove some unneeded content, that is great, but only if I don’t let that limit what I test. One of the core tenets of my work is that success is determined before you launch a test, not after. How about yourself?

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How to Segment A/B Test Results to Find Gold

ConversionXL

If you don’t know beforehand that you’ll be breaking up your results into segments, launch follow-up tests for specific, well-performing segments until you get a proper sample size to figure. Or was the concept for desktop crammed into less real estate and genuinely works less well. Are the mobile users differently motivated?

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Can You Trust NFTs? These Two Fintech Execs Have Thoughts

Salesforce

In India, 95% of household wealth comprises physical objects and real estate while only 5% comes in the form of shares or mutual funds. Rupeek enables families in India to take out gold-backed loans using a safe, seamless tech-led digital experience. And we don’t need to limit it to things like gold or stocks. Watch the video.

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