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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Lead generation: The number of leads generated through content offers (e.g., Conversion rate: The percentage of content readers who convert into leads or customers. ebooks, whitepapers).

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How to use podcasts for natural link building

Search Engine Land

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Risk of not achieving desired link volume quickly.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

A search universe analysis can help refine your content strategy to meet these needs. Why meeting searchers’ needs matters more than semantics Developing a holistic video strategy Creating successful social media videos goes beyond just producing engaging content. Lead generation : Attract potential customers and grow your audience.

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3 ways to avoid stock content misuse in your DAM

Martech

A good stock photo can capture your brand’s message, reducing the need for lengthy descriptions and allowing space for prominent “Buy now” buttons, especially when lead generation pressure is high. When the need to re-use a licensed asset meets a creator’s need to be fairly paid, expensive problems might arise.

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How strong brands build stronger B2B pipelines

Martech

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Marketing and promotion: Develop a marketing plan to promote the event. Processing.

B2B
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SaaStr Sponsorships: Access the Elite 68% VP+ Executives Other Platforms Can’t Reach

SaaStr

We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.”