Search Engine Land

APRIL 11, 2024

Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures. It’s important to remember that asset groups sharing a budget may not get as much spend allocation as the multi-campaign/single asset group approach.

Campaign 123

Campaign Represent Networking Conversion 123

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. These sales alerts also give you a relatively low-effort way to keep tabs on your main competitors and ideal prospects. After seeing the tweet, Payne set up a Google Alert to Funky Pigeon's main competitor, Moonpig. But that‘s not all.

Prospecting 70

Prospecting Price Sales Up-sell 70

Hubspot

OCTOBER 6, 2020

That flagship brand serves typical fast-food fare at bargain prices. Now, a solid segment of the chain's market is starting to err towards healthier options. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover.

Electricity 90

Electricity Healthcare Territory Sports 90

SaaStr

AUGUST 12, 2022

And they recently raised and that 100 shrunk to two, so that sort of summarizes how crazy the venture market is. So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. And then we have to talk about pricing and then we have to talk about deployment.

Price 80

Price Pipeline Meeting Growth 80

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 78

GTM Growth Education Strategic planning 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this? I’m sorry.

Closing 66

Closing Customers Niche Cross-sell 66

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche 86

Niche Follow-up Start-ups Growth 86

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? But one of the most interesting changes that Algolia did, was remove these pricing tiers. So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E.

Price 88

Price Product Start-ups Niche 88

ConversionXL

NOVEMBER 17, 2022

It does this across three main categories. It does this by using current and historical data to identify trends and relationships that you can use to shape marketing campaigns. Its main site is dedicated to teaching people how to work more productively on and off Asana, while its app helps users easily manage projects.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 76

Technique Niche Price Engineering 76