Hubspot

AUGUST 14, 2013

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Card Sorting Practice.

CTR 73

CTR UX User Experience Engineering 73

ConversionXL

SEPTEMBER 19, 2013

Heuristic analysis is an expert based analysis that uses experience-based techniques for problem solving, learning, and discovery. Main questions answered? Main doubts eliminated? User testing. Your traffic doesn’t matter for user testing. Analyzing your website when you have low traffic.

Conversion 124

Conversion A/B testing Niche Start-ups 124

ConversionXL

JUNE 8, 2017

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. There are several ways to do qualitative research effectively and affordably, the main ones being: Customer interviews.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Lead Fuze

JULY 24, 2023

The two main issues you might face? Discovering methods to bring in possible customers and expand your business is doable with a few reliable techniques. This analysis involves keeping track of how users interact with our website – what pages do they visit frequently? The good news?

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

ConversionXL

NOVEMBER 9, 2015

The hope, then, is that you’ll eventually make that macro-conversion and become a paying user of the product. I’ve already explained macro-conversions in passing, but to define more thoroughly: Macro-conversion are the main conversion goal of your website – the goal action that is most closely tied to revenue. Macro-Conversions.

Conversion 112

Conversion UX CTR User Experience 112

ConversionXL

MARCH 19, 2013

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Techniques for figuring out the optimal menu structure. This is where personas come in.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Lead Fuze

DECEMBER 15, 2023

What is the main purpose of AI? Defining AI and Its Types We can categorize artificial intelligence into two main types: narrow (or weak) AI which is designed to perform a narrow task such as voice recognition; think about assistants Siri or Alexa. What is AI to explain? How is AI used today? Feed-forward nets? The answer is datasets.

Healthcare 52

Healthcare Networking Technique Gaming 52

ConversionXL

JANUARY 9, 2019

Generative research helps you understand your user’s world, learn more about their challenges, and generate ideas for your new website design. These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation.

UX 131

UX Process User Experience Technique 131

ConversionXL

MARCH 9, 2016

We see this represented in the next figure, where we show the amount of time each area of the page was actively viewed by those who actually scrolled to view it at all.” (via Actually, there are six other lengthy content blocks below that horizontal line… What’s interesting is that the horizontal line technique is not used again.

UX 90

UX Price Drivers/motivators Start-ups 90

ConversionXL

APRIL 23, 2019

Peep Laja and Brian Massey discuss optimizing your website’s main navigation. Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

DECEMBER 13, 2022

A/B split testing is a new term for an old technique — controlled experimentation. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. For conversion optimization , the main difference is the variability of Internet traffic. Probably not.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. This is an old ad from Fox News that was shared with me by Mastodon user HunterNP.

Engineering 136

Engineering Niche Promote Up-sell 136

Hubspot

AUGUST 7, 2019

Yes, an image is mandatory, and it should represent your target audience. Perform a blink test on your page, meaning a visitor should be able to gather the main message in less time than it takes them to blink, i.e., less than five seconds. If it’s going to appeal to your audience, then it needs to represent them in some way.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. Don’t skip the basics. Imagery should communicate feelings.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

SEPTEMBER 5, 2019

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Step 7: Conduct one-on-one interviews. Important caveats.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Hover maps are modeled off a classic usability testing technique: eye tracking. While eye tracking is useful to understand how a user navigates a site, mouse tracking tends to fall short because of some stretched inferences.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ConversionXL

JUNE 5, 2019

A technique called data logging uses shortcuts to achieve those goals. At a glance, it’ll be easy to see the main findings while also allowing you to go as granular as you want. For summative testing, there are also some efficient techniques and tools to create quantitative reports quickly. Task-level metrics.

Technique 103

Technique Presentation UX Follow-up 103

ConversionXL

MAY 2, 2019

If highly optimized landing pages represent an opportunity, who’s realizing it? Case studies: ecommerce merchants experimenting with landing pages. In their main navigation, Blenders links to a simpler, text-heavy Fit Guide.). Rapid adjustments. Product pages remain the norm.

Conversion 133

Conversion UX Real Estate Non-Profits 133

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Traditional personas began to look too finished, too final.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

JANUARY 26, 2016

A good user experience equals more money. But how do we measure user experience? What is User Experience? There are many definitions for “user experience.” Continuing, it’s important to distinguish this from UI (user interface). Why Measure User Experience? Image Source.

UX 69

UX User Experience Promote A/B testing 69

ConversionXL

MAY 24, 2013

In it’s core, A/B testing belongs to a category of Scientific Optimization techniques, where statistics is used to increase the odds that what your visitors see on your site is the best-performing version. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

DECEMBER 2, 2015

A/B split testing is a new term for an old technique – controlled experimentation. In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. The main difference, however, lies in the variability of internet traffic.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

NOVEMBER 12, 2015

This is part of it, but as you’ll see, it’s not only applicable to ad/landing page continuity, but also to the whole user experience. For example, the “What’s the Right Weight for My Height” article should have had a link directing users to the BMI chart. According to Oli, “This is one of the easiest techniques to master.”.

Follow-up 109

Follow-up Conversion Entertainment User Experience 109

ConversionXL

AUGUST 21, 2015

However, there are some time tested techniques with which you can bump the click through rate. These techniques, listed below, are not a result of isolated incidents but design principles based on psychology and usability. Key Takeaway #3: Typography does persuade users to take action. doesn’t meet expectations.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate CTR Trust 122

Hubspot

MARCH 10, 2016

The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. Choose KPIs that represent how your marketing and business are performing. 23) Conversion Rate Optimization (CRO).

Networking 78

Networking Non-Profits Engineering Follow-up 78