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Prospecting via Email? You Need to Nail These 3 Things

Cerebral Selling

Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. About 320 billion emails are sent and received daily around the world, increasing at a rate of about four percent every year. Deliverability. If you think every email you send to a prospect lands in their inbox, think again!

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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

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From creative briefs to conversations: The key to better marketing alignment

Martech

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

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Lisa’s App of the Week – Email on Acid

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. Here’s another crucial tool we use to ensure our emails look their best – Email on Acid. Email Analytics.

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How Does Email Tracking Work? Guide for Outlook & Gmail

Veloxy

In today’s post-pandemic sales world, 23% of field sales professionals are prioritizing the addition of email tracking and buyer signals to their tech stack [ report ]. Sending an email is comparable to mailing a letter. Email tracking is very similar to Proof of Delivery. How does email tracking work?

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Learn more in this video. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Edit marketing emails.

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How To Build the Email List of Your Dreams

Salesforce

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

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