Search Engine Land

JULY 1, 2023

Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” ” This warning started appearing on UA at around 7am EST, once again reminding marketers that they must migrate to Google Analytics 4 to maintain their website measurement. Why we care. How it works.

Campaign 102

Campaign Engineering Process 102

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Unintentional website performance changes ( Core Web Vitals and page speed). A website redesign is a great time to clean house.

Drivers/motivators 124

Drivers/motivators Meeting Launch Referrals 124

Search Engine Land

NOVEMBER 27, 2023

to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website’s technical health. On-page SEO revolves more around keyword research and content efforts.

Campaign 112

Campaign UX Technique Technology 112

Martech

NOVEMBER 10, 2023

Continuing to operate on Drupal 9 post-EOL increases the risk of security breaches, as vulnerabilities may become public that will only be patched in the more recent, supported versions of Drupal, as noted by Mark Dorison, CTO at Chromatic , a web agency specializing in Drupal migrations. Testing upgrade paths in staging environments.

Strategize 112

Strategize UX Technology Technology 112

Martech

JULY 1, 2023

Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” This warning started appearing on UA at around 7am EST, once again reminding marketers that they must migrate to Google Analytics 4 to maintain their website measurement. Why we care. How it works. Why we care.

Campaign 86

Campaign Process 86

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. UA sunsets for some.

Process 89

Process Campaign Engineering Conversion 89

Search Engine Land

JANUARY 30, 2024

Additionally, a set of new GA4 video tutorials was launched on YouTube, offering detailed guidance on extracting more meaningful insights from your website’s data. Get the daily newsletter search marketers rely on. New features. Measuring ecommerce performance using monetization reports. Reports and UI.

Launch 115

Launch Process 115

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. But there is a lot more that goes into the actual migration. Data and taxonomy changes.

X-functional 110

X-functional Cross-sell Contract Up-sell 110

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. But there’s a method to the madness: every change to a website can make or break its organic performance. for all regions or all websites)?

X-functional 116

X-functional Territory Launch Follow-up 116

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Think future-forward.

Objectives and Key Results 95

Objectives and Key Results Cross-sell Campaign Strategize 95

Search Engine Land

JULY 31, 2023

The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, a month later, it looks like many marketers can still use their UA accounts as usual. Why we care.

Process 74

Process Engineering Campaign Start-ups 74

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” The Setup Assistant change will make life much easier for those migrating from UA. Get MarTech!

Represent 112

Represent Campaign Start-ups Conversion 112

Search Engine Land

MAY 2, 2023

Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. Rather than manually adding code snippets to websites, you can simply choose the relevant buttons and enable conversion tracking within minutes. English language support expanded for Shopping Campaigns in 52 new markets.

Territory 85

Territory Campaign Networking Conversion 85

Search Engine Land

JUNE 28, 2023

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. Be bluntly honest.

Healthcare 98

Healthcare Engineering Start-ups Follow-up 98

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Gaming 112

Gaming Engineering Closing Service 112

Search Engine Land

OCTOBER 11, 2022

Recently, I have been asked by a major global brand to support a website shutdown project. Shutting down a website is easy, but when you have to do that along with redirects, what and how do you do it? One of the requirements was to make the shutdown smooth and redirect half of the traffic to one website, and the other half to another.

Legal 90

Legal Niche Start-ups Follow-up 90

Martech

JUNE 28, 2023

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “ as soon as possible “, most websites around the world ignored the warnings and were still using UA as of June 21. Have you made the switch yet?

Healthcare 95

Healthcare Start-ups Follow-up Clients 95

Search Engine Land

OCTOBER 4, 2023

Broken internal links on your website are bad for user experience and search engine visibility. As implied by the name, broken internal links point to a non-existent page on your website. Pages are structured or have had their naming convention changed during a site migration. Get the daily newsletter search marketers rely on.

User Experience 120

User Experience UX Engineering Follow-up 120

Search Engine Land

MARCH 23, 2023

With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as well as the essential steps to ensure a smooth transition. For a more detailed response, manual migration remains the suggested method for all businesses.

Campaign 94

Campaign Engineering Conversion Strategize 94

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least. Short and sweet. “Mad!

Engineering 104

Engineering Gaming Closing Service 104

Search Engine Land

OCTOBER 10, 2023

This works by seeding the system with a list – customers, email subscribers, people who take pixel-based actions on your website – and targeting people who closely match it. Get the daily newsletter search marketers rely on. To the rest of us marketers and media buyers, it’s a new puzzle that we’re figuring out together.

Campaign 120

Campaign Clients Territory Conversion 120

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. Audience targeting With the end of third-party cookies and stricter consent rules, website data coverage will decrease, limiting your leverage. This was an area most PPC marketers only needed to know the basics in. See terms.

Campaign 109

Campaign Retail Manufacturing Clients 109

Search Engine Land

JULY 10, 2023

The majority of marketers are still able to use their Universal Analytics accounts as usual. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration.

Process 73

Process Engineering Campaign Follow-up 73

Search Engine Land

SEPTEMBER 26, 2023

Market and competitor research. Planned product launches or marketing campaigns. Planned product launches or marketing campaigns. Your technology stack and any known limitations, considerations, or planned changes (including migrations). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Launch 129

Launch High impact UX Manufacturing 129

Search Engine Land

JUNE 22, 2023

Building a website or changing platforms involves plenty of moving parts. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. This article breaks down some key steps during the website development (or replatform) phase and why the SEO process needs to be ongoing.

Launch 97

Launch Engineering Promote Strategize 97

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5%

Campaign 105

Campaign Trust Launch Networking 105

Search Engine Land

JULY 3, 2023

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SSR).”

Finance 71

Finance Engineering Conversion User Experience 71

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

A/B testing 123

A/B testing Click Through Rate Campaign Trust 123

Martech

APRIL 26, 2022

It’s time to be excited about the great migration. The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Get the daily newsletter digital marketers rely on.

E-commerce 100

E-commerce Government Start-ups Represent 100

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. It empowers all users (marketers and analysts) to explore data in a more intuitive and customizable manner, enabling deeper analysis and uncovering hidden patterns.

Legal 96

Legal Promote Campaign Trust 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

APRIL 14, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Why a redesign is an inherent risk Businesses must never take a website change lightly. Aside from the SEO ramifications, users don’t always welcome a website overhaul. Most site redesign fails involve the following: Noindexing the website.

UX 104

UX X-functional User Experience Technology 104

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. ” “GA4 is designed for more than just websites whereas GA3 isn’t suitable for the multi-device/mixed on and offline world we now live in.” ” 4. .”

Pipeline 93

Pipeline Engineering Follow-up Promote 93

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. But what GA4 alternatives are marketers genuinely switching over to? Semrush One marketer, who wished to remain anonymous, told Search Engine Land: “GA4 is an unfinished product that was rushed to market.”

Government 71

Government UX Referrals Engineering 71

Search Engine Land

OCTOBER 3, 2022

Marketers looking for a guided set up experience in Google Analytics 4 should use the setup assistant. Structured data collection is the foundation of a measurement strategy which enables businesses to understand the effectiveness of their campaigns and marketing efforts. Link to Google Ads. Track custom events in GA4.

Objectives and Key Results 108

Objectives and Key Results Campaign Territory Start-ups 108

Search Engine Land

AUGUST 14, 2023

No, migrating that website tomorrow without a redirect map in place is a bad idea.” “No, For example, if the stakeholder who disagrees with you is in the marketing team, consider how SEO impacts marketing performance. Get the daily newsletter search marketers rely on. Sometimes, it’s not. SUBSCRIBE See terms.

Niche 69

Niche Engineering Follow-up Campaign 69