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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.”

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. This ability distinguishes them from other sales professionals.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Gaming 103
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18 Sales Discovery Call Questions that Drive Results

Highspot

It requires asking the right questions that not only qualify the buyer but ensure that your product can solve their problems in a way that meets their specific requirements. Define the objectives: Before the call, define what you need to understand about the prospect’s situation. Good news is, you’re in the right place.

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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

In-person meetings create more space to read between the lines, interpret nuances, and establish bonds that last beyond a single transaction. It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. Making them more agile and responsive in the field.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.