Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. TAM = Total number of potential customers x average revenue per user TAM calculation examples Let’s go through a few examples of how various businesses can calculate their TAM.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

AUGUST 29, 2013

You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. I used to work at a hearing aid center that carried very niche products, for example. Dan Moyle is the marketing & communications specialist at AmeriFirst Home Mortgage in Kalamazoo, Michigan. Anyway, back to my inbound addiction.

Cross-sell 78

Cross-sell Finance Niche Presentation 78

Search Engine Land

SEPTEMBER 14, 2023

Because fan advocacy is such a niche undertaking, especially in channels like content and SEO , if you actually put in an effort – you will overtake your competition in a heartbeat. Neither “customer communications” nor “customer engagement” are particularly niche concepts in and of themselves. This isn’t exactly a secret.”

Niche 129

Niche Intrinsic Campaign B2B 129

Salesforce

APRIL 14, 2022

He passed his certification exam and—within 24 hours—was interviewing with the University of Michigan! And Yaya leveraged her impressive 19 years in the insurance industry to find her niche role in Salesforce consulting and business analysis. If you encounter hurdles, let Yaya and Aaron be your inspiration.

Networking 98

Networking Hospitality Retail Consult 98

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 9) Leverage the Long Tail. Stumped about how to get more specific?

Real Estate 78

Real Estate Niche Networking Follow-up 78

SaaStr

JULY 20, 2021

We’ve got an office in San Francisco, a new one in just Portland, Oregon, Michigan, Melbourne, London, and employees all over the world. I went to the University of Michigan. When I set out to build this company, I fell into this niche that became our market and so forth. We’re a company here in San Francisco.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98

Heinz Marketing

AUGUST 20, 2018

Paul: I have to interject that I was accepted at the University of Notre Dame, but I chose to go the University of Michigan here at the last minute. We got Michigan and Notre Dame. Yeah, so I’ve been very torn. Whoever wins that ball game, that’s who I root for for the rest of the year. So excited for college football.

Gate keeper 41

Gate keeper Pipeline Non-Profits Sales 41