Remove Negotiate Remove Strategic partnership Remove Strategize
article thumbnail

5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV. Lesson for SaaS Founders : Efficient growth is non-negotiable in todays market.

article thumbnail

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Whitespace map.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Be prepared for negotiation. Keep things simple.

Niche 137
article thumbnail

What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Tactfully navigate financial, business and legal considerations Forming partnerships with influencers involves more than just agreeing on content creation.

Legal 128
article thumbnail

7 Steps to Building a Successful Channel Partner Program

ConversionXL

This creates a unique window of opportunity for strategic partnerships. Marj Koppelaar , Head of Strategic Partnerships at Mirakl : “I do a lot of research into the company to find out what they are trying to achieve. Social factors. This brings to the forefront the importance of winning partner mindshare and loyalty.

article thumbnail

What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.