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An SEO’s guide to ChatGPT prompts

Search Engine Land

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Again, remember, these are from early 2022 or before!) Let’s dig a little deeper into keywords: OK, interesting.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Research will help you establish a niche and style that you can use to create familiarity. To narrow your search, TikTok lets you search by performance metrics, niche, and demographics.

Customers 115
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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113
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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. In other words, PPC is your shortcut to getting to the top within your niche. It’s equal to Maximum Bid x Quality Score. RevContent focuses specifically on promoting content through PPC. Quality Score.

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 124
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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

There is a ton of overlap in kind of some of the use cases that many of those tools support, and I’m just seeing folks being much more diligent about I’m trying to do X and have actually three pieces of technology internally that can partially help me with that, whatever X is.