Why Are You Still Using Your Old Playbooks?
Partners in Excellence
MAY 30, 2023
We may have buffed them up a little to make them look shinier, but underneath they are what we have always done. It hasn’t changed since I started selling, despite all the data showing us customers don’t buy that way. Yet year after year quota attainment plummets, our activities present fewer results, win rates plummet.
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