Remove Objectives and Key Results Remove Retail Remove User Experience
article thumbnail

How to unlock the power of personalization through edge computing

Martech

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. And that’s the beauty of edge computing. Security is a big plus, too. And then there’s cost.

article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Objectives can be categorized into: Revenues Savings Orders Leads Etc. It helps make informed decisions about resource allocation and ROI-focused marketing tactics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Preparation is vital. Move into verticals.

article thumbnail

This day in search marketing history: January 26

Search Engine Land

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. 2015: With Cortana, Bing was “creating new user paradigms and bringing search into the context of what you’re already doing.” Google Bulletin: Hyperlocal news, Nextdoor competitor or both?

article thumbnail

The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Nike’s Momofuku Dunks, one of the many limited-edition releases sold B2B to select retailers. The online experience, as a result, is even more vital.

B2B 130
article thumbnail

Ultimate Guide to Hero Images [Best Practices + Examples]

Hubspot

High-quality hero images are the key to a great first impression. Off-brand visuals, large files that slow loading speed, and meaningless copy can ruin the user experience. Keep in mind this can result in a large file size that slows down your site. The result seems like magic. Simplicity is key here.