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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key. Back to top ) Overcoming challenges in door-to-door sales The key to a successful door-to-door sales process is intentional prospecting.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

A bonus, or performance bonus, is a form of additional compensation given to employees beyond their base salary to recognize and reward their hard work, contributions, and the achievement of specific company goals or objectives. On the surface, a bonus payment is an employers way of saying Thank you! and Keep up the good work!

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? This metric reflects how well you retain customers: Churn rate formula = (Total customers/Number of customers lost) 100 Closed-won Indicates that a deal has been finalized, resulting in a new customer acquisition.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. Outcome metrics focus on results (like revenue generated, deals closed, and win rates). AI-powered tools can quickly identify common pain points, objections, and recurring themes. The S.M.A.R.T.

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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

Importance of lead scoring in sales Key components of an effective lead scoring system How to score leads in 4 steps Examples of successful lead scoring Tools and software for lead scoring What is lead scoring? Relying on stale data: Intelligence only goes so far when it has to work with results that aren’t current.