Top 8 Questions to Quickly Evaluate a Fractional CMO
Heinz Marketing
APRIL 21, 2022
Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum. Here are the eight questions to consider when bringing on a fractional or outsourced CMO: 1) Do they understand the company’s ecosystem? Ask them for specific references.
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