10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from
SaaStr
JULY 20, 2025
Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. “They want salespeople who can add value on the technical front. .”
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