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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. “They want salespeople who can add value on the technical front. .”

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The Best Sales Certifications to Get in 2025

RingDNA

The CSE is ideal for VPs, directors, and tenured sales professionals looking to scale their leadership impact and align sales goals with broader business objectives. Delivered through Salesforce’s Trailhead platform, this five-day course gives professionals hands-on experience in sales workflow automation and pipeline management.

Retail 62
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Why marketing must reclaim GTM design in the age of AI

Martech

The appeal for sales is obvious: fast, automated outreach that feeds near-term pipeline. But this rapid scale comes with risk that sales doesn’t understand. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM 106
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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization. ” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. This unique relationship reveals how the $4.5B

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

This person must be independent, able to operate with few resources, and excellent at generating pipeline and demand. They will be spending a lot of time doing business development activities like speaking at events, meeting partners, and making customers successful, all while still building pipeline.

Territory 115
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3 Secrets to Help You Sell Upmarket Faster

SaaStr

As your company moves upmarket, your once ‘flat’ org will divide into different teams, i.e., customer success, new sales, technical sales, and account planning — all of which are critical for expanding into the Enterprise. For long term growth, be ready to build a reliable pipeline to “land and expand.”

Sell 117