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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. One of my favorite aspects of SEO is diving into competitive research.

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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning. Unlike the traditional, national-level models, Meridian lets you zoom into your marketing efforts on a local or regional scale using hierarchical geo-level modeling.

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RevOps as Change Management Leaders: a 7-Part Strategy

Sales Hacker

Some changes, like expanding into a new global territory, are larger and require months of work from many cross-functional teams. And the stronger a company’s change competencies become, the better equipped they are to handle more the complex changes necessary to achieve a strategic advantage over their less resilient competitors.

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Is a Sales Operations Career Right for You?

Sales Hacker

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

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The Ultimate Sales QBR Playbook for Sales Leaders

Sales Hacker

A QBR is an executive business review of the previous quarter’s sales and a strategic planning session to build playbooks and forecasts for the upcoming quarter. Forecasting, strategizing and planning for the next quarter [75% of the duration]. Do any of your previous quarter’s challenges present themselves here again?

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

If you have your smartphone with you during a visit, you can use Veloxy’s mobile app to access an eagle’s eye view of the decision-makers, team environment, their past and present activity, and their latest social media post. Eliminate non-selling activity on the road Picture this. Saving Private Ryan. We Were Soldiers.