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5 Award-Winning Brand Campaigns That Address Societal Issues in Meaningful Ways

Salesforce

The phrase “Business as a Platform for Change” has been one of our core values since Marc Benioff founded the company in 1999. Fifteen hundred global companies have adopted our 1:1:1 Model , and we have committed to the Equal Pay Initiative, among many other things. It takes all of us to drive change. Join #TeamEarth.

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On Innovation

Partners in Excellence

But if we are to improve, if we are to respond to the challenges we see in business, with our customers, or even those within our own company, we have to innovate. Some of our innovation is copying—we look at what our competitors are doing and we do the same thing. At best we can only be a close second.

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“Take Your Eyes Off The Ball”

Partners in Excellence

Book after book, blog posts all preach the concepts of disciplined focus, minimizing distraction, keeping our eyes on our goals, keeping our eyes on the ball. But sometimes this focus is limiting, we become prisoners of our own experiences. I’ve written about it in this blog.

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Memorable Leaders

Partners in Excellence

Our conversations are typically scheduled for an hour, they always last longer. Our conversations are one of the events I look most forward to, each month. Today, our conversation wandered into leadership. Eventually, we found ourselves talking about memorable managers/leaders in our own careers.

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5 VR Marketing Examples That You'll Want to Steal for 2018

Hubspot

Here are five of our favorite VR marketing campaigns. Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works.

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Making Sense Of Sensemaking

Partners in Excellence

If you have missed the previous posts, The links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. I’ve been studying it for some, time, creating some experiments with clients. But again, how they respond to your questions in (2) will help refine that guess.

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Talk To Someone Different Or New!

Partners in Excellence

I suppose it’s human nature to invest our professional time in the people with whom we have the closest relationships. Yet, in business and sales, spending our time with the same people–either within our company, professional community, and most importantly, in our customers can be severely limiting.