Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Seasonal trends impact consumer behavior. New competitors.

Retail 104

Retail Campaign Strategize Strategic planning 104

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 102

E-commerce Retail Strategic planning Strategize 102

Search Engine Land

OCTOBER 19, 2022

We all know, on the consumer level, that retail discounts are all the rage in Q4 – online, offline, and both. Internal marketing teams don’t plan their strategy around agency meetings. Work backward and build project plans. Calendars/pricing. Build – and stick to – a communication cadence.

Clients 90

Clients Campaign Strategic planning Construction 90

Beeketing

APRIL 22, 2021

Backlinks help in product promotions and sales, thus increasing ROI. Best Link Building Tricks: Analyze competitor backlinks by using SEMrush backlinks and plan your linking strategy. Use discount offers and contests to build links and promoting them. Incorporate video marketing strategies.

E-commerce 98

E-commerce Networking Engineering User Experience 98

Hubspot

APRIL 25, 2023

From healthcare to tech, finance, education, and retail, there’s a boutique consulting firm for any industry you can think of. Most consultancies hold an “up or out” employee promotion policy, meaning you’re either promoted “up” to the next level, or you’re phased “out.” These promotions typically happen every 2-3 years.

Consult 64

Consult Hospitality Healthcare Management Consulting 64

Salesforce

SEPTEMBER 10, 2021

Consumer goods is a $2 trillion global industry, and back of the napkin math tells us about 20% of the revenue ($400 billion) is spent on promotions. Retailers continue to hold all the cards, charging a premium for shelf space, demanding on-time, in-full shipments, short-paying the brands, and demanding increasing trade spend.

Promote 98

Promote Retail Government Strategize 98