surrendering-your-business-strategy-to-your-sales-people 
Partners in Excellence
MAY 16, 2016
Do you want your sales people defining your business strategy? As good as they are, do you really want your brand new SDR’s, or your account managers, or even your very top performers defining your business customer and growth strategy?
Sales Pop!
OCTOBER 23, 2023
And desperation, in Q4 or at any time, is a brutal teacher that can cause major grief for selling organizations that abandon reasonable pricing strategies in the interest of winning. Flexibility as a planned element of pricing strategies makes all the sense in the world. As is being true to your pricing strategy.
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SaaStr
NOVEMBER 23, 2022
Know the role of the CRO (hint: it’s not sales). The CRO role is much more expansive than that of, for example, a VP of sales. It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. The life of a CRO is all about results.
Sales Pop!
JUNE 14, 2023
In the global sales community, the consensus seems to be that things are much better than in the early days of post-COVID but that deals seem to take longer and require more work to cross the finish line a winner. Consider a selling organization’s people, the human assets whose time is precious. Winning at any cost. Need trumps sense.
Search Engine Land
SEPTEMBER 19, 2023
Dive into the covert persuasion tactics Google Ads uses to ensure “the house always wins” and discover strategies to outsmart the house. Deceptive patterns: Default settings and hidden options Deceptive patterns – once termed “dark patterns” – are manipulative design tactics that trick users into choices favoring the business.
Partners in Excellence
FEBRUARY 17, 2020
But it’s important to look at the composition of that revenue to understand not only how it meets your current goals/objectives, but how it positions your organization/company for future growth. Stated differently, sales has to sell the entire product portfolio, not just their favorite products.
Partners in Excellence
MARCH 16, 2021
As sales professionals, we are responsible for driving revenue growth for our companies. We are accountable for executing our overall corporate strategies and priorities in our chosen markets. We develop, or should be developing, “go to customer strategies” to achieve our goals. We assess things like our ICP.
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