Remove the-willingness-to-be-wrong
article thumbnail

The Willingness To Be Wrong

Partners in Excellence

The willingness to be wrong. “I will be wrong today. ” Nothing you see leaders bragging to each other about, “I was wrong more times than you! First off, nobody likes to be wrong. It’s discomforting, embarrassing. “Wrongness,” comes in all scales. I will embrace failure.

Growth 96
article thumbnail

How marketing campaigns can go wrong

Martech

So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. It can be the wrong message sent to the wrong audience. Get MarTech!

Campaign 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

#ItStartsWithConversation: On Compassion, Responsibility, and Breaking Barriers

Highspot

My mother asked what was wrong and I told her. And I’m grateful f or that – n ot just the conversations but the willingness of my generation to be such open communicators. And I’m grateful f or that – n ot just the conversations but the willingness of my generation to be such open communicators.

article thumbnail

Are You Ready to Improve Your Sales Results?

Sales Pop!

The willingness to proceed, no matter what we encounter, teaches us more valuable lessons. Learning to sell well is no easy task, and the profession requires grit, admission of errors, and the courage to continue despite the backtalk one may hear in the office. Sales success requires learning from every incident that materializes poorly.

article thumbnail

Making Sense Of Sensemaking

Partners in Excellence

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for the invitation). One of the participants asked a great question, “How do we know/measure if we are making sense with the customer? It’s a fascinating question. We can measure decision regret. Conversational analysis, what types of questions are they asking?

Up-sell 129
article thumbnail

A Guide to Fair Inflation Pricing

Hubspot

Your base's overall willingness to pay, the preferences of customers who leverage specific pieces of your product suite, how your competitors are adjusting their prices, and shifting capacity constraints all play a role in shaping your inflation-driven pricing strategy. Tips for Fair Inflation-Driven Pricing.

Price 76
article thumbnail

5 Things That Move the Needle in Sales (And 5 That Don’t)

Spiro Technologies

You need to qualify prospects out as quickly as possible, so you can move onto people who actually have the means and willingness to buy. In sales, results matter more than anything else. That’s why working smarter is one of the keys to sales success. Here’s what works: 1. Prospecting . Follow-up . Qualifying .