Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)
Iannarino
MAY 14, 2025
Discover why high-pressure sales tactics fail in B2B deals and learn modern strategies to build trust and create value for your clients.
Iannarino
MAY 14, 2025
Discover why high-pressure sales tactics fail in B2B deals and learn modern strategies to build trust and create value for your clients.
Partners in Excellence
MAY 12, 2025
On Friday, I realized I had failed at something—miserably. A few weeks ago, I met with a great team. We had an exciting project, we agreed on the action plan and next steps. This action plan was highly dependent on some things I committed to. Two and a half weeks passed. The person leading the project reached out, “Dave, we’d like a follow up meetings, but we are missing some stuff…… ” I was ashamed.
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Iannarino
MAY 8, 2025
Learn how to identify sales objections as concerns in order to build trust and close deals without jeopardizing client relationships or appearing pushy.
Sales Pop!
MAY 11, 2025
Errors are commonplace, but how we handle them defines us and can weigh heavily on future business. First and foremost, it is best to admit a mistake upfront and sincerely apologize. Next, explain how the issue arose and then suggest fixing the problem together. The suggestion arises because misunderstandings frequently occur. Its generally a two-way street, so if the other person or company realizes the cause, they will be more likely to seek a better solution.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
MAY 8, 2025
“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.
Force Management
MAY 8, 2025
As AI becomes even more prevalent in society and business, leaders are looking for ways to embed the new technology into their go-to-market motion. Gartner predicted in 2023 that 35% of CROs would establish an internal AI Operations team by 2025. These teams help to manage change, compliance and adoption to ensure new technology is used in a way that promotes the companys goals.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MAY 8, 2025
Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Operational inefficiencies, fragmented workflows and inconsistent data inputs continue to stand in the way.
Salesforce
MAY 8, 2025
Shoe Carnival is a leader in family footwear and the brand is growing at a rapid pace. The expansion of the companys digital presence through recent acquisitions means that all eyes are on the digital storefront experience. With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal technical debt.
Partners in Excellence
MAY 14, 2025
We’ve seen the 100s of articles, the 100s of prompts, the 100s of cheat sheets focused on saving our time. Theoretically, I don’t have to manage my calendar, to-do lists, follow ups, anything. I don’t have to worry about the responses to queries, or the follow ups to the meetings. All that time spent on these and other tasks is automated, freeing up time to be “more productive.” For those who know me, I’m obsessed with my personal productivity.
Adaptive Business Services
MAY 14, 2025
Not totally, severely damaged, and thats ok. Heres what happened. In preparation for starting to work with two new Nimble CRM clients who have substantially large and junked up databases, I decided to experiment with AI to see if I could deploy that in the cleanup. I always test things on myself first. Sacrificial lamb. Smart. Things were going great until I wanted to make it even better and then tragedy struck.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
MAY 8, 2025
So sales is often your biggest department, and one of your most vital. But it’s often fairly short-term focused. It has to be, in part. Sales has to hit the month, the quarter, the year. It’s tough to put much effort beyond that. As you get more enterprise, with longer sales cycles, you get better here. Both because you get used to longer sales cycles, and also, you get better at the pace expansion takes.
Martech
MAY 8, 2025
Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Buzz Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand cons
Sales Pop!
MAY 15, 2025
Anna Lindh was a Swedish politician who was known for her fierce commitment to international cooperation. This famous quote of hers very aptly sums up todays maelstrom of global trade, tariffs and supply chains Globalization has made us more vulnerable. It has created a world without borders and makes us painfully aware of the limitations of our present instruments and of politics to meet its challenges.
SalesHood
MAY 9, 2025
Rolling out a new sales campaign? Use this proven Know, Say, Share, Do framework to drive adoption and results.
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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Membrain
MAY 14, 2025
My friend and mentor, Lahat Tzvi , wrote one of the most fascinating posts on AI Ive read. Be sure to read it ! In it, he coined the phrase, The Hidden Cost Of False Efficiency. Its such an important concept, and at the root of many of the challenges we face in growing our businesses.
SaaStr
MAY 11, 2025
Dear SaaStr: How Do I Become a Better SDR? To become a better SDR, you need to focus on three key areas: precision, persistence, and value-add. Heres how you can level up: Stop Spraying and Praying : The era of blasting 10,000 generic emails is mostly over. Even with AI. Instead, focus on quality over quantity. Target 50 great prospects a week and make your outreach personalized and thoughtful.
Martech
MAY 8, 2025
FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.
G2
MAY 8, 2025
In part 1 of this series , we examined how fragmented AI regulations and the absence of universal governance frameworks are creating a trust gap and a dilemma for enterprises. Four burning questions emerged, leaving us on a cliffhanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Highspot
MAY 8, 2025
Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement. Highspots enhanced digital rooms, AI-powered content workflows, and robust buyer engagement features ensure sellers build trust and win the last mile of the sales cycle.
SalesHood
MAY 13, 2025
Discover how SalesHoods AI sales coaching platform is helping sales teams scale coaching, improve confidence, and exceed revenue goals.
Partners in Excellence
MAY 14, 2025
I’m compelled to write. It’s lunch, my habit as I eat my lunch is to scroll my LI feed. Fortunately, I have a strong stomach, so reading the feed seldom creates indigestion. But in the space of 5 minutes I saw two important posts. In different ways, calling out bad behaviors. The first was a well intended person. He described sitting on a plane overhearing someone talking about how much she disliked sales people.
SaaStr
MAY 11, 2025
Top Posts: When I see folks working at the same pace as 12 months ago, I know they are going to lose Its tough but true — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 5, 2025 #1. The Deadly AI Slow Roll in SaaS: It May Cost You Everything #2. CEO Resignations Are Up 24%. And At An All-Time High. #3. The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!!
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
G2
MAY 8, 2025
Some years back, I witnessed a magnanimous security breach of a trademarked company website in my previous company, which left the IT team frozen in shock.
Highspot
MAY 13, 2025
Boosting engagement, effectiveness, and efficiency three common benchmarks enablement teams are expected to achieve can be challenging enough at your own organization. Attempting to drive them across your channel, however, unlocks a whole new degree of difficulty. Yet, when done right, channel selling can ignite immense potential. Its a conundrum channel partners are uniquely positioned to drive impact but enabling them to do so can feel next to impossible.
Predictable Revenue
MAY 8, 2025
J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Because he realized most founders were doing it backwards. The post Get the Story Right or Die Trying with J Ryan Williams appeared first on Predictable Revenue.
Anthony Cole Training
MAY 9, 2025
The Pareto Principle, also known as the 80/20 rule, suggests that 80% of outcomes are typically driven by 20% of causes. In sales, this means that a significant portion of sales revenue often comes from a relatively small number of customers. By focusing on this "vital few," financial firms can optimize their sales efforts and maximize profits. This same principle applies to the makeup of sales teams.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Iannarino
MAY 9, 2025
Discover why pitches often fail and how strategic sales conversations can convert prospects into loyal clients, fostering lasting business relationships. Learn the art of effective discovery.
G2
MAY 8, 2025
Looking for the best payment processing software? I evaluated top tools based on G2 data to help you make a smart, informed choice along with my insights!
Sales Pop!
MAY 13, 2025
When spring is in the air, people are often busy making their spring cleaning to-do lists. While youre thinking about what to clean up in your house, take some time to examine your business and look for ways to become more efficient and profitable. Your business insurance policy should be reviewed thoroughly to ensure youre getting the coverage you need and not paying too much for it.
SaaStr
MAY 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus on hiring people who customer-focused product nerds to start. They need to just love your product, and know how to deal with its issues and solve them.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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