Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First?
SaaStr
AUGUST 8, 2025
Dear SaaStr: I’m Joining a B2B Startup at $3m ARR as VP of Sales. What Should I Do First? Stepping into the VP Sales role at a company with $3M ARR is a pivotal moment. At this stage, the company has likely found some product-market fit, but scaling efficiently and predictably is the next big challenge. Here’s how I’d approach it: 1. Assess the Current State.
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