Remove 2020 Remove Clients Remove Tradeshows
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The Pros and Cons of Virtual B2B Events

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically.

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.

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Virtual events: The ultimate marketers’ guide

Martech

The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Source: Martech analysis of On24 earnings reports.

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How to Master the Virtual Event Experience

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. To test our hypothesis, and to better understand the B2B virtual event experience, PathFactory and Heinz Marketing conducted a survey in May 2020. What is the virtual event experience? The virtual event lifecycle. Pre-event effectiveness is an uphill battle.

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Industry news: @ZuantApp Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

SBI

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients.

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Top 5 B2B Sales Predictions for 2022

KO Advantage Group

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. You don’t need to wait to find one dedicated to your ideal clients.

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Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. I’m declaring 2020 to be the year of SalesTech.