The Pros and Cons of Virtual B2B Events
Heinz Marketing
OCTOBER 28, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. Since March 2020, the in-person event playbook has been thrown out the window – along with most other ideas of predictability and normalcy. Part of the allure of a tradeshow or conference was walking through the exhibitor hall to discover new brands organically.
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