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The SEO’s guide to Google Search Console

Search Engine Land

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. May 27, 2020: Google Search Console adds Core Web Vitals report. 14, 2022: Google Search Console launches new HTTPS report. You can segment this report based on clicks, impressions and CTR.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. Sidebar : Bard’s output has gotten a lot better since launch.

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

Before launching a campaign on the platform, you can create a " lookalike audience ," which is essentially your user persona. Beyond that, you may also be able to reach more users and get a better clickthrough rate (CTR) through Facebook Ads. Facebook Ads will then show your ads to audiences who match your description.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

We launched the larger channel back in 2012 and the smaller channel in 2019. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is.

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This day in search marketing history: January 30

Search Engine Land

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Europe coming soon 2020: The new-ish Apple Maps has a range of improved features and content Will the Discover feed be Google’s next cash cow?

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This day in search marketing history: January 9

Search Engine Land

2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories. Conductor launches SEO services marketplace for Searchlight users. 2020: Agency and corporate customers could request managed services directly within the platform interface.

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This day in search marketing history: February 14

Search Engine Land

Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Google also revealed that Webmaster Central had more than a million users.

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