2021 Campaign CTR 
Search Engine Land
SEPTEMBER 30, 2024
Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Go to your GDN campaign > Audiences. Get the newsletter search marketers rely on.
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.
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Hubspot
APRIL 6, 2021
Your Campaign Goal. What do you want to accomplish with your campaign? But if that doesn't align with your broader objectives, knowing the main goal of your campaign will help you determine which platform is better suited to achieve it. With any ad campaign, your goal is to maximize your return on ad spend (ROAS).
Sales Pop!
OCTOBER 26, 2022
The best part is that using automated rules you can save time by cutting down the time monitor campaigns manually. Based on what your goals are for individual bid campaigns, you can select the bid strategy that works for you the best. With their new Ad suggestions feature, Google began suggesting new ad copies for all users’ campaigns.
Search Engine Land
APRIL 21, 2023
The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?
Martech
APRIL 27, 2022
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues.
Heinz Marketing
JUNE 27, 2023
We hit rock bottom that month with a CTR of 2.2%. It was the highest Newsletter CTR we’ve seen since September of 2021. It’s taken a few weeks but our email engagement across all of our campaigns are inching higher and higher. We justified every excuse to explain away our bad numbers. in April to 14.1%
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