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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? Use this to identify potential trends in messaging or product launches.

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Small Business Content Marketing Tips for 2022

Sales Pop!

On the other hand, posts like this one on realistic electric fireplaces by the US Fireplace Store should most definitely get to the point as soon as possible. Launching a podcast is not as difficult as you’d think , and you can have it set up quickly. Articles such as this one can’t (and shouldn’t) be summarized early on.

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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that. How did everyone else outrank them?

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027.

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Scooter-Sharing Is a Big Deal. There's Just One Problem: No One's Heard of It

Hubspot

When I was in San Francisco in April, it seemed that -- in nearly an instant -- everyone was talking about electric scooters and the new system of sharing them: scooter-sharing. Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. What Is Scooter-Sharing?

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This day in search marketing history: January 30

Search Engine Land

of mobile are zero-click Hitwise halts some reporting services in wake of Jumpshot’s closing Also on this day Google merges its SafeSearch help information into a single new document 2022: This document explained how SafeSearch works and added some troubleshooting. of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

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An SEO guide to understanding E-E-A-T

Search Engine Land

It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. At best, it can make assumptions about the human experience, but the content it generates won’t be unique. Take your time to update content properly.