SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Nail down one small niche of a market before you hit the gas to scale. They’ll become more concerned about the quality of deals from sales to onboarding to launch.

Go To Market 105

Go To Market GTM X-functional Objectives and Key Results 105

ConversionXL

MAY 27, 2022

The state of demand generation in 2022. Become a trusted brand with thought leadership. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ].

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Confers a degree of credibility which helps to build trust before any direct interaction with that audience. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), You can receive mentorship.

Networking 63

Networking Referrals Niche Construction 63

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Confers a degree of credibility which helps to build trust before any direct interaction with that audience. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), You can receive mentorship.

Networking 46

Networking Referrals Niche Construction 46

Hubspot

JANUARY 25, 2023

Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. You can also validate your ideas during discussions with trusted peers. Evans (@BrianDEvans) May 16, 2022 Starting a business is risky and scary. The rest is history. now you have to execute on it!

Drivers/motivators 45

Drivers/motivators Niche Growth Launch 45

Search Engine Land

SEPTEMBER 12, 2023

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. A certain amount of trust in the system is required for this to work, but do that, and you’ll get the results you want.

Campaign 140

Campaign Retail Lead generation Pharmaceutical 140

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. People search a lot about “marketing skills.”

Campaign 95

Campaign Clients Consult Angle 95

PandaDoc

APRIL 12, 2023

Plus, working with affiliate marketers brings more opportunities for sales because they have a ready-made customer base , with followers who trust their recommendations. 37% of consumers trust social media influencers over brands, with younger people particularly receptive.

B2C 52

B2C Cross-sell Retail Sales 52

Salesforce

FEBRUARY 26, 2024

While the introduction of the modern copilot is linked to the launch of GitHub Copilot in 2021, these AI assistants go back even further. How can you create your own trusted AI prompts? Chatbots got more sophisticated with the launch of ChatGPT, Dall-E, Google’s Gemini, and Microsoft’s Bing Chat. “What’s metadata?

Healthcare 111

Healthcare Real Estate CRM Finance 111

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. There’s always room for innovators, even if they’re niche solutions. Transcript.

Quota 86

Quota Growth Product Closing 86

Martech

MARCH 15, 2022

Chances are good that your niche is heavy with competitors. Why do my customers trust me? This is why they launched selling out of inventory three times in opening months — because we did our homework right. Beyond brand strategy: Brand position and building a strong brand identity. Who is my ideal customer?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145