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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023.

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Inside Google’s massive 2023 E-E-A-T Knowledge Graph update

Search Engine Land

In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. The Killer Whale update started in July 2023 as a considerable E-E-A-T update to the Knowledge Graph. The July 2023 update had a clear focus. It has six verticals, and the vertical this article is focusing on is the “Knowledge Vault.”

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Toyota launches AR experience to support 2023 Crown

Martech

Car shoppers get value from the AR experience by being able to closely see the car from all angles in a way you can’t on a website. Last year Acura had a campaign on Decentraland featuring a virtual showroom and NFT promotion. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. We already rank in many lists like “best appointment setting companies.”

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Include key messages and slogans and choose the best media channels for promotions. How would you approach it?

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. Getting started: Parse out your audiences and know their worth Disclaimer : As of April 2023, this approach is valid for Search, Display, Discovery, YouTube, Performance Max (sort of), and Bing Shopping (I still refuse to call it Microsoft). It is not valid for Google Shopping.