Remove 2023 Remove Follow-up Remove Process Remove UX
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Marketo’s October 2023 releases: A manager’s guide

Martech

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. The ability to set up, market, run and then download or share the webinar recording all in one platform can save time and money. Why we care.

UX 103
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Marketo’s September 2023 releases: A manager’s guide

Martech

Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. The UX enhancements offer more information and direct links to all relevant assets in the same space. These starter programs help new teams get up and running quickly. Keep reading for the details.

UX 111
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 71
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6 areas to address before increasing B2B paid media investment

Search Engine Land

Lead follow-up strategies. Mobile website UX. If those aren’t set up properly, we’re not getting the data, which means we can’t get into the back end and figure out how our efforts are working to drive business. Business email address Subscribe Processing. These include: CRM setup. Ad-to-landing page alignment.

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How to survive and thrive in a Google helpful content world

Search Engine Land

Google’s September 2023 helpful content update started rolling out Sept. I would urge any who have not already done so to review: The analysis that Glenn Gabe has put up. Some of the more questionable practices from these ad companies include the following; Auto-playing video ads that follow the user down the page are the norm.

Niche 138
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Where should you spend your SEO budget?

Search Engine Land

” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Google also updated the E-A-T concept in December to ensure that authors with proper first-hand “experience” end up higher in SERPs, hence the new acronym E-E-A-T. SUBSCRIBE See terms.

UX 101