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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. The retailer is also exploring the possibility of launching ads on Prime Video.

Retail 116
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Highspot Continues Global Expansion with Launch of India Operations

Highspot

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52
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Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Experience : Updates released to make user experience across all devices better. .

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Tuned the technical side of the site, namely improved the Core Web Vitals indicators, fixed errors, improved user experience, etc.

B2B 120
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Unfortunately, this wasn’t taken into full consideration before the pages were launched. Additionally, the individual pages had very sparse information for users. iOS is not the dominant operating system in India. This may or may not be true overall.

Clients 91
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SEO product manager vs. SEO manager: What’s the difference?

Search Engine Land

User experience. Collaborating with other product and delivery teams to launch features and implement improvements. Yet today and beyond, these roles are poised to become the strategic linchpin to nurturing and growing organic traffic and revenue for any business. The amount of content on the site.

Product 88
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Google Marketing Live 2023: Reactions from the experts

Search Engine Land

Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. However, she stressed that it was important for marketers to not become complacent: “As a search marketers, I now need to think about how I can shift my role to be more strategic.