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Why AI coaching is the key to hitting sales quota in 2025

Highspot

Nearly three-quarters of sales reps expect to miss their quotas. In 2024, 67% of sellers surveyed told Salesforce they expected to miss quota — and 84% reported missing quota in 2023. AI finally makes it possible for sales organizations to increase the number of reps who are meeting and exceeding quota.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

Companies with strong AI adoption across their GTM organizations are outperforming peers on virtually every metric: higher quota attainment (61% vs 56%), shorter sales cycles (20 vs 25 weeks), lower cost per opportunity ($8.3K Top quartile YoY ARR growth rates have remained essentially flat across most segments since 2023.

GTM
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Sound familiar?

GTM
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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Do you want to hit your next quarter’s sales quota with utmost confidence? Bureau of Labor Statistics. Would you like to tap into this revenue? With the power of automation, Veloxy makes it possible to move faster and close more deals.

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5 Reasons Why Sales Teams Miss Revenue Targets [+ How to Meet Them]

Hubspot

According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. This begins at the sales rep level but can become an enterprise-wide problem when sales staff, from reps up to SVPs, focus on their year-to-date (YTD) positions against quota. Why are revenue targets so hard to hit? Current pipeline.

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Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

Veloxy

In 2018, Salesforce found that only 57% of salespeople expected to hit their quota. Jump to 2022, and Salesforce found that a staggering 72% of salespeople expected their team to miss annual quota. Yet, the sales organization is failing to crush their quota, let alone hit it. Why is sales quota important?

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How to Reach Your Quota in 2024

Iannarino

We see data that suggests salespeople believe they can’t reach their quota as soon as they find out what it is. A recent survey suggests that the average quota attainment is 27 percent. While this number may not be accurate for salespeople outside of the survey, we can use this data point as a basis for our discussion here.