Search Engine Land

MAY 21, 2024

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. For example, an apparel brand could create fresh campaign imagery by blending real product shots with lifestyle scenes. The big picture.

Retail 85

Retail Launch Promote Campaign 85

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 103

SQL Cross-sell Campaign Trust 103

Search Engine Land

OCTOBER 3, 2023

Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024. New AI bid strategies Microsoft has launched two new automated bid strategies to help “advertisers reach their target audience with minimal effort” – Maximize conversion and Target CPA.

Product 111

Product Gaming Launch Campaign 111

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 79

SQL Cross-sell Campaign Trust 79

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. District Judge Amit Mehta isn’t expected to issue a ruling until early 2024.

E-commerce 127

E-commerce Launch Campaign Retail 127

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat. It merges AI, hyperpersonalization and user-centric data ownership for marketers.

Launch 106

Launch Campaign Engineering Account management 106

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands.

Gambling 127

Gambling Entertainment Gaming Campaign 127

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. The less obvious benefit is you have a training ground to promote SDRs into the most successful AEs in the business. If you send something of value, that stands out.

E-commerce 67

E-commerce Networking A/B testing GTM 67

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. Gmail campaigns to stop running on June 28. Google announced in January that dedicated Gmail campaigns will no longer run as of June 28.

Launch 102

Launch Campaign Promote Sports 102

Martech

JANUARY 18, 2024

Promoting an innovative culture. Dig deeper: Integrating marketing with technology: Best of the MarTechBot A strategic framework for martech integration A cohesive martech stack is essential for streamlining workflows, measuring campaign analytics, optimizing spend and automating repetitive tasks. It’s early 2024.

Strategize 106

Strategize Growth Technology Technology 106

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 124

Retail X-functional Launch Non-Profits 124

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. This year alone, U.S. sales hitting $16.4

Trust 101

Trust Drivers/motivators Repeat business Sales 101

Salesforce

DECEMBER 14, 2023

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

SQL 72

SQL Cross-sell Campaign Trust 72

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

APRIL 7, 2022

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Activate and launch. For example, a U.S.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

ClickFunnels

AUGUST 11, 2021

This allows you to pick the most relevant lead magnet to promote in each social media post, YouTube video, blog article, etc. Use Facebook ads to promote your lead magnet, then see what happens. Was your paid advertising campaign profitable? Promote your lead magnet. Only use it to promote your lead magnet.

Lead generation 246

Lead generation Niche Price Promote 246

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

E-commerce 100

E-commerce Commission Campaign Niche 100

Martech

MAY 2, 2024

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP.

Sports 96

Sports Networking Technology Technology 96

Martech

MAY 22, 2024

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Personalized promotions: Send personalized promotions based on user activity or location. Let’s break down how to use automation for the best engagement at every customer touch point.

Customers 73

Customers A/B testing Sports Campaign 73