Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works. SUBSCRIBE See terms.

Launch 140

Launch Campaign User Experience High impact 140

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B 119

B2B Represent Campaign Strategize 119

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. While the above tactics can help video push people toward purchase, good video campaigns usually lead to more brand searches first, then conversions.

Real Estate 123

Real Estate Campaign Technique Clients 123

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. But 2024 will be the year we see more widespread application.

Retail 132

Retail Niche Objectives and Key Results Technology 132

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 124

Campaign Conversion Clients Technology 124

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. They also do a great job answering listener questions.

Gambling 117

Gambling B2B Launch Drivers/motivators 117

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B 111

B2B Represent Campaign Strategize 111

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 106

Promote Campaign B2C Retail 106

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 80

Campaign Assembly Line Launch Government 80

Sales Nexus

DECEMBER 22, 2023

Yahoo and Google are launching new protocols for email authentication that will be strictly implemented in 2024.

Launch 52

Launch Campaign CRM 52

Search Engine Land

FEBRUARY 8, 2024

The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. Looking ahead: Pinterest has said that it is expecting growth of 15-17% year-on-year for the first quarter of 2024, with revenue to be in the range of $690 million to $705 million.

Launch 115

Launch Represent Campaign Growth 115

Search Engine Land

OCTOBER 19, 2023

For example, advertisers will now be able to design a specialized advertising report, enabling campaign managers to view it instead of the default reports. An exact launch date has not been confirmed, but a rollout is expected “soon” Why now. Universal Analytics 360 sunset. Get the daily newsletter search marketers rely on.

Customers 118

Customers Campaign Engineering Strategize 118

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. Real-time bidding buyers.

A/B testing 114

A/B testing Construction Gaming Campaign 114

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 110

SQL Cross-sell Campaign Trust 110

Search Engine Land

DECEMBER 11, 2023

A spokesperson confirmed to Search Engine Land that the feature is set to launch next year with further details expected to be released soon. Fix issues with your measurement of campaigns. Helps to get a robust conversion measurement for 2024.” Google Ads is testing a conversions account level diagnostic tab in alpha.

Conversion 126

Conversion Campaign Engineering Launch 126

Search Engine Land

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 80

SQL Cross-sell Campaign Trust 80

Search Engine Land

FEBRUARY 29, 2024

” “I get that it’s 2024 and things are moving faster than ever, but when they roll out a new ad format, of which we have seen about ten in past few weeks, it would be really helpful if they explained how these new ads work and what changes they imply via auction dynamics.” What Google is saying.

X-functional 126

X-functional Engineering Launch Clients 126

Search Engine Land

SEPTEMBER 5, 2023

Depending on user adoption, this could significantly affect brand reach and campaign performance. A Meta subscription service has been suggested in response to the European Union’s Digital Services Act, which comes into effect on 1 January 2024. Why we care. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Territory 139

Territory Launch Campaign Engineering 139

Search Engine Land

DECEMBER 5, 2023

That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns. The silver lining is that Google isn’t forcing B2B marketers to use Performance Max campaigns, which is significant. letting search marketers direct their campaigns to decision-makers, would be extremely helpful).

B2B 112

B2B X-functional UX Campaign 112

Search Engine Land

OCTOBER 3, 2023

Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024. New AI bid strategies Microsoft has launched two new automated bid strategies to help “advertisers reach their target audience with minimal effort” – Maximize conversion and Target CPA.

Product 112

Product Gaming Launch Campaign 112

Search Engine Land

MARCH 4, 2024

Starting from the end of 2024, certain professionals featured in your Local Services Ads, such as lawyers, must undergo an identity check in addition to the license check to confirm their affiliation with your business, according to an email sent to advertisers by Google. What’s changing. Business email address Subscribe Processing.

Service 109

Service Process Legal Launch 109

Sales Hacker

DECEMBER 15, 2023

In 2024, the snowball is looking like it will be a full-fledged snowman. ELM campaigns can be seen and provide inspiration for others looking to implement this strategy. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. That’s it, that’s all. Final push of the year!

GTM 92

GTM Growth Campaign B2B 92

Search Engine Land

OCTOBER 12, 2023

The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years. Prioritizing first-party data is crucial for optimizing and measuring campaign success. Launch date. Why we care.

Customer Relationship Management 126

Customer Relationship Management Launch Relationship Management CRM 126

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat. It merges AI, hyperpersonalization and user-centric data ownership for marketers.

Launch 113

Launch Campaign Engineering Account management 113

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. You might also hear SDRs campaigning AE counterparts to give them credit for demos on the fringe of whether they should count.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands.

Gambling 133

Gambling Entertainment Gaming Campaign 133

Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Marketers with an active Discovery campaign are currently eligible. Why we care. Who is eligible for an upgrade? How to upgrade.

Entertainment 94

Entertainment Campaign Launch Follow-up 94

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 125

Retail X-functional Launch Non-Profits 125

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. Historically, they have known that marketers needed support with cross-campaign attribution. Firefox: 3.5%

Campaign 106

Campaign Trust Launch Networking 106

Search Engine Land

JANUARY 31, 2024

While it’s still unclear whether Google will fully launch SGE as the default experience in 2024, Google continues to test and tweak it. Gemini 1.0 , launched in December, ushered in the new “Gemini era” of Google, Pichai said. Why we care. What we learned. ” Gemini. Gemini Ultra is “coming soon.”

Launch 122

Launch Education Conversion Campaign 122

Search Engine Land

FEBRUARY 21, 2024

To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages.

Customers 114

Customers A/B testing Strategize User Experience 114

Martech

JANUARY 18, 2024

Dig deeper: Integrating marketing with technology: Best of the MarTechBot A strategic framework for martech integration A cohesive martech stack is essential for streamlining workflows, measuring campaign analytics, optimizing spend and automating repetitive tasks. It’s early 2024. Develop data integration models and requirements.

Strategize 114

Strategize Growth Technology Technology 114

Search Engine Land

APRIL 19, 2024

While this may sound quaint in 2024, it’s effective – a physical reminder stakeholders can keep at their desk and easily review at any time. In this case, I’ll usually say something like, “We understand how important this launch is for your business. Our contract stipulates a 5-day lead time for new campaign launches.

Contract 107

Contract Clients CRM Meeting 107

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 122

X-functional Customer Relationship Management CRM Relationship Management 122

Martech

APRIL 17, 2024

Fast-forward to 2024. Dig deeper: From campaigns to conversations: The future of email marketing Wrapping up I know it’s hard to dive into the future when you’re still challenged with time, resources and money, the drive to launch the next campaign and the seasonal craziness that devolved from the channel we profess to love.

Technology 130

Technology Technology Niche Campaign 130

Martech

DECEMBER 29, 2023

The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. They should de-emphasize one-off, interruptive marketing campaigns that could disrupt consistent shopping cycles and turn consumers away. How much trust do consumers have in us?

Trust 104

Trust Drivers/motivators Repeat business Campaign 104