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Global search engine AI innovations: What SEOs need to know

Search Engine Land

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.”

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4 Reddit ad formats you need to know

Search Engine Land

59% of Redditors are not on X. If you’re already advertising on other platforms , you’ll be pleased to know that Reddit allows you to use the same resolutions (1080 x 1080 square, 1080 x 1350 portrait, 1440 x 1080 landscape or 1920 x 1080 landscape) as other major platforms. 45% of Redditors are not on Instagram.

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Google pilots new PPC ad format

Search Engine Land

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. Business email address Subscribe Processing.

B2B 101
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

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