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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

Fresh data from Ramp’s AI Index suggests that the meteoric rise in business AI spending might be showing signs of deceleration, raising questions about whether we’re witnessing market maturation or beginning to hit a potential adoption ceiling: The numbers tell a nuanced story. While overall AI penetration among U.S.

Growth 108
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Retail media networks and advertisers going from guesswork to growth

Martech

That was the focus of an IAB roundtable this week featuring agency and RMN representatives. Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. There’s always questions on how and when and where to invest.

Retail 126
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

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Top tips for building a successful brand strategy in 2024 and beyond

Martech

When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood. The Bottom Line From a $1.5M

Launch 108
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The Performance Max playbook: Best practices and emerging tactics for 2024

Search Engine Land

Note : As the campaign type constantly evolves, there’s a needed disclaimer that everything included is current as of Q2 2024. Performance Max is intended to serve alongside traditional campaigns and represents transactional intent. Asset groups should represent different creative stemming from a different product/service/persona.

Campaign 105