Highspot

JULY 3, 2025

Gartner’s 2025 sales engagement survey revealed 61% of B2B buyers now prefer a sales-representative-free buying experience—but don’t let this statistic fool you into thinking sales reps are becoming obsolete. That said, the best approaches follow the same relative framework.

B2B

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.

Retail

Martech

JUNE 4, 2025

More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context.

Pipeline

Salesforce

JUNE 18, 2025

You have to make sure all your customer data is connected in one place. A solid customer relationship management (CRM) solution built for small businesses. If you’re just starting out or looking to level up, this session will give you practical insights to drive success in 2025. And the easiest way to do that?

CRM

Martech

JUNE 24, 2025

Consumers favor multichannel experiences The Klaviyo 2025 Online Shopping Report data supports the need to cater to consumers’ multichannel habits. Multi-Touch Attribution: This will provide real-time visibility into what’s driving revenue and will be generally available on June 30.

Campaign

Highspot

JULY 9, 2025

“When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. According to our State of Sales Enablement Report 2025 , teams that utilize AI in coaching programs are 20% more likely to achieve improved revenue outcomes. Did you know?

Manufacturing

Salesforce

MARCH 20, 2025

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI).

Technology

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself.

CRM

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results

Salesforce

APRIL 28, 2025

Create content with modern AI customer relationship management (CRM ) tools that can give you a major advantage. With over 2 billion monthly active users , its where trends start, communities grow, and businesses thrive. Salesforces Instagram is all about sharing success stories, industry tips, and behind-the-scenes moments.

Follow-up

Martech

MAY 23, 2025

Customer relationship management as a B2B business function was the province of account management until SFA (Salesforce Automation) software arrived and rebranded itself as CRM. That famously happened with CRM decades ago. Now, the term CRM simply means a sophisticated marketing database.

B2B

Salesforce

FEBRUARY 17, 2025

Leverage modern tools Start with the basics: tools like customer relationship management (CRM) systems, sales enablement platforms , and sales engagement platforms. These are the workhorses that organize your customer data, automate follow-ups, and make sure no lead falls through the cracks.

Territory

Martech

FEBRUARY 19, 2025

Salesforce uses TikTok to showcase the power of its customer relationship management (CRM tools, targeting sales managers or business owners. That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark. The ban went into effect on Jan.

B2B

Salesforce

FEBRUARY 17, 2025

Organize everything in one place : Tools like Starter Suite , the customer relationship management (CRM) solution for small businesses, help keep everyone on the same page regarding project timelines and responsibilities. This transparency reduces confusion and enhances accountability.

Teamwork

Salesforce

FEBRUARY 27, 2025

Heres a quick look at why SaaS is the smarter choice: SaaS solutions enable customers to get started 70% faster than on-premise software. SaaS is expected to account for 85% of all business software by 2025. More than 67% of SMBs use CRM tools , and the SaaS-driven CRM market is expected to grow to $60B by 2025.

CRM

Salesforce

MARCH 31, 2025

They take center stage at National Small Business Week from May 4-10, 2025. The all-in-one customer relationship management (CRM) tool The good news is, you only need one tool. Small and medium-sized businesses (SMBs) are the backbone of our economy.

A/B testing

G2

JANUARY 31, 2025

Customer relationship management (CRM) software has become an indispensable tool for businesses looking to streamline their customer interactions and boost overall performance. What is CRM software and why is it essential for businesses?

Customer Relationship Management

Martech

FEBRUARY 29, 2024

” The customer relationship management company expects single-digit revenue growth for the 2025 fiscal year. Later, CFO Amy Weaver said Salesforce is “not factoring in material contribution from these products into our FY 25 revenue guidance at this time.”

Growth

G2

FEBRUARY 5, 2025

In today's data-driven marketing landscape, a robust Customer Relationship Management (CRM) system is essential for businesses looking to maximize their marketing efforts and drive growth.

CRM

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”.

CRM

Hubspot

JANUARY 3, 2020

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? And, by 2025, revenues in the industry are expected to reach more than $80 billion?

CRM

InsightSquared

FEBRUARY 11, 2020

The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”.

CRM

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury.

CRM

Hubspot

NOVEMBER 4, 2019

For sales reps, a client management software or customer relationship management system ( CRM ) can do the trick. CRM is a software that manages all your relationships with clients and potential customers. Below, you'll learn about the top client management software that can help your sales reps.

Clients

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. HubSpot Sales Hub Hubspot’s Sales Hub is a robust customer relationship management (CRM) tool for salespeople and sales teams. AI can assist with a number of sales functions, including: Adapting quickly to buyer needs.

Pipeline

Cience

DECEMBER 1, 2020

These strategies include optimizing onboarding, quality customer service, using customer feedback, effective change management, and more. The CRM: A Key Customer Retention Tool. Your CRM stores all data about your customers. Then you use that data to drive customer retention. Email Campaigns.

CRM

Sales Hacker

SEPTEMBER 10, 2020

Millennials will make up around 45% of the global workforce by 2025 , and these people have an exceedingly digital focus. Companies have been reliant on customer relationship management tools and sales engagement tools for years. And it’s not just COVID that caused this switch either.

B2B

Salesforce

APRIL 11, 2022

The customer relationship management (CRM) database has come a long way from its place as a digital Rolodex. claims and policy management. For example, an industries-specific customer relationship manager (CRM) can help you: Serve up life event reminders. That’s a big jump.

CRM

InsightSquared

JULY 1, 2021

In fact, according to Gartner , by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. By breaking down internal silos and enabling cross-functional collaboration, organizations are able to close gaps felt by their customers which result in missed revenue. . Customer Churn.

Cross-sell

Highspot

NOVEMBER 9, 2023

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships.

Objectives and Key Results

Salesmate

MARCH 24, 2021

Every business thrives on the relationships they build with their customers. But how do you build long-lasting relationships with your customers when you are juggling between multiple tasks every day? billion daily mails by 2025. Email marketing is a tried and tested strategy that works wonders for every business.

Launch

Lead Fuze

OCTOBER 20, 2023

A whopping 46% of businesses use AI for customer relationship management according to the same Forbes survey mentioned earlier – meaning nearly half of all companies rely on these smart devices every day. This Forbes Advisor survey found 46% businesses use NLP for customer relationship management.

Customer Relationship Management

Martech

FEBRUARY 4, 2025

Earlier this month, the company released a version of Agentforce designed for retail, with a library of pre-built agent skills including order management, appointment scheduling, guided shopping and loyalty promotion management. That suggests these job cuts are more about shifting priorities than money issues.

Appointment

Salesforce

JUNE 26, 2025

CRMs give a 360-degree view of your business across sales, marketing, customer service, commerce, and productivity. A CRM for SMBs helps you scale your business and manage your customer journeys throughout your growth process.

E-commerce

Highspot

FEBRUARY 17, 2025

In 2025, sales organizations need to master their use of AI to succeed. Salesforce is an extremely popular tool for customer relationship management. Heres why strategic integrations and tool consolidation are crucial for making that happen. The key is to start by building out from the center of your tech stack.

GTM