Remove 2026 Remove Campaign Remove Strategize
article thumbnail

How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. This lets you react to campaigns in real time — optimizing performance and reaching high-intent audiences at crucial moments.

Campaign 126
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. And if the campaign is evergreen, there must be oversight as well.

Territory 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

120 industry average) Multi-touch campaigns : 80% higher close rates than single-channel approaches S-Tier Lead Quality Indicators: 40% higher lead scores compared to other B2B channels Diamond sponsors : 850-1,750+ qualified leads annually Exclusive summit access : Direct networking with billion-dollar company executives SaaStr is BACK! .”

article thumbnail

AI adoption accelerating, but many fall behind: IAB report

Martech

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. To unlock AIs full potential, companies need a strategic approach to scaling AI across all campaign phases.

article thumbnail

Why we care about retail media networks

Martech

What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. What’s in it for brands.

Retail 116
article thumbnail

AI is making a major impact of email marketing teams, report finds

Martech

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. 30, 2024, to Jan.

article thumbnail

Microsoft: We Need A Lot Less Employees. And a Lot More AI Infrastructure.

SaaStr

✨ Lemkin (@jasonlk) July 2, 2025 The tech giant’s massive workforce reductions coincide with record-breaking AI investments, signaling a fundamental shift in how Microsoft views its future workforce Microsoft’s strategic pivot has become unmistakably clear in 2025: fewer humans, more machines.