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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Email: Business email address Sign me up! Zappi added AI Quick Reports to its consumer insights platform. Processing.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. Irrelevant automated emails and generic follow-ups can destroy deals faster than no automation at all. This doesn’t eliminate the need for human sellersit elevates the bar.

GTM 95
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. Email: Business email address Sign me up! Processing.

Customers 125
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The “AI Slow Roll” is Killing Your SaaS, Why Existential Dread is Needed Today: The Latest 20VC with Rory, Harry + Jason

SaaStr

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. The disconnect is real : While infrastructure spending has exploded, application-level revenue is still catching up. The reality check : “There’s two very different games called venture capital.

B2B 99
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5 Interesting Learnings From Freshworks at ~$600,000,000 in ARR

SaaStr

Fast forward to today, and last quarter they crossed an incredible $560,000,000 in ARR growing 20% on a constant currency basis. NRR Stable / Up a Smidge at 108%, But Boosted By Price Increases Like Monday and many other leaders that sell to SMBs, they’ve seen some decline in NRR. 5 Interesting Learnings: #1.

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How B2B Commerce Businesses Can Accept International Payments

Hubspot

E-commerce (accepting virtual payments) has already grown significantly among B2C brands, and the digital payment market is predicted to more than double by 2026 , growing from a market size of $80B to $180B. If you’re not already accepting payments virtually, you can set it all up without leaving HubSpot using HubSpot payments.

B2B 69
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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. trillion by 2026 Here’s how to get your products in front of billions of shoppers. Sell on social What is ecommerce? Ecommerce is all the online activity involved in the buying and selling of products and services.

B2C 59