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Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Many also believe that ChatGPT is already stealing marketshare from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. The prediction.
The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Platform Consolidation Is Masking Growth The apparent marketshare shifts—particularly OpenAI’s slight marketshare decline—might reflect platform consolidation rather than overall market softening.
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Despite this unusual arrangement for a tech company, they continue to dominate with 85%+ marketshare. Your job needs to change by mid-2026 : The consensus is that nearly every job in tech will be fundamentally different in 12-18 months, not in 5 years as commonly believed.
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