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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. The prediction.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

The real test will come in 2026 budget planning cycles, where AI is likely to receive significantly larger allocations. Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening.

Growth 110
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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. And marketers will tap into loyalty programs to do more than simply nudge current customers to buy more to gain added perks. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customers 126
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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. growth rate vs. SaaS’s 18.4%

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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%.

B2B 120
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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Between now and 2026, the employment of web developers is expected to grow by 15%. Popular content management systems include HubSpot , Joomla , Magento , and WordPress — which has almost 60% market share. (In What’s the one thing those reasons have in common? Web development is also a rapidly expanding industry.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

trillion by 2026 Here’s how to get your products in front of billions of shoppers. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. What are examples of successful ecommerce? What are the benefits of ecommerce?

B2C 59