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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM 116
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? Companies like Decagon and Intercom have proven AI can handle complex workflows autonomously.

Territory 104
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M&A Is Back! Melio’s $2.5B Exit to Xero — In Just 7 Years!

SaaStr

The deal shows acquirers are hungry for revenue acceleration—Xero expects to more than double group revenue by 2028 with this acquisition. But context matters: Market timing : Fintech valuations compressed 60-80% from 2021 peaks Strategic premium : 13.4x exit represents a 37.5% discount from its 2021 peak valuation of $4B.

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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake vs. Databricks: The $1.25 ” Databricks CEO Ali Ghodsi noted that “pretty much every customer we have wants to leverage agents.”

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The State of AI in Sales

Sales Hacker

Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. increase in new technologies between 2023 and 2024 alone.

GTM 113
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AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

Salesforce

And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. You can spend more focused time on strategic thinking or creative projects. AI security manager If AI technology gets into the wrong hands, it can quickly become dangerous.

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Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

billion by 2028, according to Verified Market Research. Increasing demand for Highspot’s technology has contributed to the company’s strong growth trajectory. Fortune Magazine, Best Workplaces in Technology. Sales enablement is critical for increasing sales productivity, which is required in today’s market.

Growth 52