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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

Launch 117
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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

It’s how quickly sales will follow support’s playbook. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Companies are routinely achieving 60%+ deflection rates – meaning AI handles 6 out of 10 (or more) support tickets before a human agent ever gets involved.

Territory 107
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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 They use Agentforce to drastically speed up product development cycles. What does an Agentforce company look like?

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Oftentimes, there are inflection points and wild cards that shake up an industry,” says Resnick.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 131
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3 Ways AI and Machine Learning Will Affect Sales (& How to Prepare)

Sales Hacker

trillion to the world by 2030. These technologies relate to sales as it helps to boost leads and close deals through standardization, automation , and optimization of the sales process. This is because technology can restrain human flexibility if not planned right. There’s little doubt that AI is on the rise.

SQL 119
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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. Follow the money. “How?”

B2B 117