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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble. That’s 29 times the global revenue for alternative data today.

Finance 108
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Search Engine Land

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble. That’s 29 times the global revenue for alternative data today.

Finance 80
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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives. Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. At Accenture, sustainability is inclusive of everything – from environment and equality, to technology and economics.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. Tapping into that growth can be challenging. Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

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How the Workplace Could Change for Marketers in 2020 [and Beyond]

Hubspot

In fact, with the growth of technology and progressive attitudes around work culture, many other companies are following suit. As we see the growth of remote workforces, we also have seen the struggles remote employees face as well, such as loneliness and fears about not gaining valuable visibility.

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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce

There are plenty of variables at play here, such as business growth, changes in internal strategy, and other stakeholders in your value chain. However, the Paris Agreement has a benchmark coming soon: cutting emissions 45% by 2030. This is a challenge that cannot be overlooked and plays a large role in ESG compliance.